As a marketer, understanding the product layer is critical to delivering a successful marketing campaign. The product layer sets your product apart from competitors and drives consumer interest. In this article, we’ll explore three key insights into the product layer that every marketer should know to maximize their marketing impact.
From defining unique selling points to creating an emotional connection with customers, these insights will help you unlock the full potential of your product and take your marketing strategy to the next level. What customers want Everything in the market that can meet their needs is only a product. Product, service experience, Thoughts, and so on can be many. To meet customers’ needs, marketers need to know the product layer (3).
1. Core Product.
The core product is that customers are satisfied when they buy a product. An intangible part is the benefit of a product. For example, if you buy a car, the fact that it makes it convenient to travel; when you buy a phone, the fact that it is convenient to communicate is called a core product.
2. Actual Product.
Actual product means the entire product that can be touched and handled, including the features, design, color, quality, etc… For example, buying a phone means you can select and purchase color, memory, screen size, model, etc.
3. Augmented Product.
Augmented product means services provided after purchase. Installation of purchased items, Delivery, It means guarantees. For example, when you buy a phone, how much warranty is given? Including after-sale service and so on. Build a marketing team that doesn’t have to look around.
