As the ages go by, marketing concepts gradually change. As a marketer, to analyze the marketing concept of a business that we are working with, When working on your own business, you need to know the Marketing Concept (5) to decide what Concept to go with.
Production Concept.
The production concept is one of the oldest concepts, and it is a concept that focuses on production.
From the business side, we focus on producing more cheaply; as consumers, we focus on getting more cheaply.
Product Concept.
Regarding the product concept, we can no longer focus only on producing more products but also on innovation. The design themes of the products I produce, Performance, and Good quality can also be considered.
Selling Concept.
In the selling concept, the main thing is how good the product is to be able to sell it. Promotions to buy your business’s products: If there are no sales-related techniques, customers cannot buy, so it is a situation where the business side sells your business’s product dynamically.
Marketing Concept.
In marketing, businesses must thoroughly research what customers want and need. After searching, you can sell your products to satisfy customers’ needs.
Societal Concept.
In the Societal Marketing Concept, we focus on the consumer’s well-being and the social environment, focusing on what the customer wants and Serving what you need. In the Societal Concept, consumers are satisfied. To be sustainable for society, we can make a profit as a company. Friends, if you like any marketing concepts, please share them in the comment box. Build a marketing team that doesn’t have to look around.
