As the ages go by, marketing concepts gradually change. As a marketer, in order to analyze the marketing concept of a business that we are working with, When working on your own business, you need to know the Marketing Concept (5) in order to decide what concept to go with.
-
Production Concept.
Production concept is one of the oldest concepts and it is a concept that focuses on production.
From the business side, we focus on being able to produce more cheaply, As consumers, we focus on getting more and more cheaply.
-
Product Concept.
In terms of product concept, we can no longer focus only on producing more products, but also focus on innovation. The design themes of the products I produce, Performance, Good quality can also be taken into consideration.
-
Selling Concept.
In the selling concept, the main thing is how good the product is to be able to sell it. Promotions to buy your business’s products, If there are no sales related techniques, customers cannot buy, so it is a situation where the business side sells the product of your business dynamically.
-
Marketing Concept.
In the marketing concept, businesses must thoroughly research what customers want and need. After searching, you can sell your products to satisfy the needs of customers.
-
Societal Concept.
In the Societal Marketing Concept, we focus on the well-being of the consumer and the social environment, focusing on what the customer wants, Serve what you need. In Societal Concept, consumers are satisfied. To be sustainable for society, As a company, we can make a profit. Friends, if you have any marketing concepts that you like, please share them in the comment box. Build a marketing team that doesn’t have to look around.
