When we want to communicate with the audience, When we want to sell our products or services, we often write advertisements. When most readers read an article, they tend to read the rest of the article only if the headline is interesting. So when we create an advertisement, we need to write an interesting headline. When creating a good ad, you can use the 4U’s formula to make the headline interesting. 4U stands for Urgent, Unique, Useful, and Ultra-specific.
- Urgent means that when you read it, you get a sense of urgency to act immediately. To create a feeling of urgency, you can use words that show rarity. Action words can be used.
- Unique is something that makes you feel special when you read the headline. When readers have to read many articles every day, it is necessary for your article to be unique to the readers.
- Useful means that when you read it, you get the feeling that it is useful for the audience. In order to benefit the audience, To give a feeling of usefulness, you need to describe the benefits.
- Ultra-specific is the exact information needed. Writing in detail. The more we know in detail, It feels more beneficial to the audience and entices them to continue reading.
If you make good use of 4U’s Formula and create content, you will improve your brand’s image. You will be able to sell the products (or) services of your business.