Pain point is the difficulties that customers face in buying and using a product or service. It means inconvenience. For today’s business market, it is necessary to know the pain points faced by today’s customers. The pain points experienced by customers today can be divided into (4) types.
Productivity Pain Point.
Today’s customers face the most pain point related to productivity. Productivity Pain Point is when customers are worried about quality when purchasing a product. Unnecessary processes are time-consuming, It means a lot of work that needs to be done personally.
Financial Pain Point.
Financial Pain Point is when customers make purchases, the prices are high, and they do not feel that the purchased products and prices are worth it. There is no clarity about the price, More than the cost of the purchased product, other extra costs are being incurred. Because of the poor quality of the product, I often need to repurchase.
Process Pain Point.
Process Pain Point means not having a specific process planned when buying products. There is no strategy and systematic approach, It means that the strategy is wrong.
Support Pain Point.
Support Pain Point is that when customers buy products, they cannot provide good customer support. not getting the necessary information well; This includes not properly giving instructions on what to do. Only if we can solve customer pain points. It will be easier for your business to be more successful and long-term sustainable. Build a marketing team that doesn’t have to look around.