Knowing the needs of customers is one of the most important factors for businesses. Knowing the needs of customers will make product research more effective. Product development will be done well. Customer service will be strengthened. Marketing will be more effective. Customer needs are the factors that push customers to buy a product or service. Customers’ needs can be roughly divided into (3).
Functional Needs.
Functional needs are how the product or service can be used. It means how his quality is.
Social Needs.
Social Needs is how others see you by using a product (Or) service. It means how they accept it.
Emotional Needs.
Emotional Needs are the special feelings that people get when using a product or service. It means different mental states. Most successful business owners try to understand the customer first. Marketing guru Seth Godin Said: “Don’t look for customers for your products; Find the product for your customer.”
If you look at today’s market, instead of producing the products you want to produce and looking for customers, After first researching what the customers need, we see that most of the businesses that produce products according to the needs of the customers are successful.
Products are important for every business. But with your products, It is more important to meet your customers. One thing is for sure, no matter how good the product is, It is a fact that no one will buy something that is not useful to you. So instead of looking for customers, You should only search for the needs of customers. Based on customer needs (3), we will be able to best deliver our products (Or Services) to customers. We will be able to best meet the needs of customers. Build a marketing team that doesn’t have to look around.
