If you say Media, you will think that it is a part of the 3M (Market, Message, Media) that is common in marketing. Media is a medium that conveys the message you want to give from your business to the target audience. There are 3 types of media that marketers should know when using media.
Paid Media is the media that the business partner pays to advertise. In the case of paid media, traditional methods include newspapers, radio TV program They use billboards, etc. Social Media Ads use Website, Search Engine, Video Ads, Pop-ups, etc.
Earned Media means sharing about your business from third parties without spending money on your side to advertise. At Earned Media, online reviews shared by your customers, Retweet your content, Influencers share, Includes recommendations and so on.
Owned Media means media owned by your business. Owned Media includes Websites, Blogs, Email Newsletters, Organic Social Media posts, etc. Friends, please share what type of media you use the most in the comment box. Build a marketing team that doesn’t have to look around.