If you say Media, you will think it is a part of the 3M (Market, Message, Media) common in marketing. Media is a medium that conveys the message you want to give from your business to the target audience. There are 3 types of media that marketers should know when using media.
Paid Media is the media that the business partner pays to advertise. In the case of paid media, traditional methods include newspapers, radio, and TV programs. They use billboards, etc. Social Media Ads use Websites, Search engines, Video Ads, Pop-ups, etc.
Earned Media means sharing about your business from third parties without spending money on your side to advertise. At Earned Media, online reviews are shared by your customers, Retweet your content, Influencers share, Include recommendations, and so on.
Owned Media means media owned by your business. Owned Media includes Websites, Blogs, Email Newsletters, Organic Social Media posts, etc. Friends, please share the media type you use the most in the comment box. Build a marketing team that doesn’t have to look around.
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