I’m doing marketing, But I haven’t reached my desired goal. The message I want to give is not reaching the people I want to reach. I don’t know how to make the marketing strategy effective. If you are facing such problems, you need to use the “3Ms” correctly in your business. If you use the “3Ms” correctly, you will be able to carry out marketing strategies well. Communication will be more effective.
3M stands for Market, Message, Media in marketing.
The first M is Market.
You must first select the target market for your business’s product or service. When choosing a target market, your products are intended for everyone, not for everyone. It should be chosen as accurately as possible.
The second M is Message.
Once you have chosen the market, you must think about the message you want to convey. the needs of the target market; You have to think about what your business partner can offer and create an appropriate message for your target market.
When creating a message, you should highlight how your business can solve the problems customers are facing. The message is accurate, attractive, It can only be effective if it is what customers want.
The third M is Media.
Media means everything that can reach the message of your business to your target market. In order to select the media, it is necessary to know the target market and the message first. The media you will choose needs to be a place where your target market is located.