Marketing Activities can be divided into (3) Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing.
ATL (Above The Line) Marketing.
ATL (Above The Line) Marketing is not about targeting the target audience. Penetrating the mass market. We aim to reach more without a target audience. At ATL Marketing, to build a brand, It is often used to inform about your product. ATL Marketing is television, radio It can be seen in various forms such as newspapers.
BTL (Below The Line) Marketing.
BTL (Below The Line) Marketing is detailed, It goes in a way that leads to the target customers. In BTL Marketing, rather than building a brand, Conversion is preferred. BTL Marketing can be seen in the form of Direct Email Marketing, Brand Activation, In-store Marketing, etc.
TTL (Through The Line) Marketing.
TTL (Through The Line) Marketing is a form of marketing that is being used nowadays. It can be said that it is a combination of ATL Marketing and BTL Marketing. TTL Marketing can be seen as Digital Marketing, 360 Marketing and so on. Build a marketing team that doesn’t have to look around.
