About your brand to customers Marketing through email to find out about products or services and other services is called email marketing. To get new customers for businesses. It is a tool that can be used to maintain long-term relationships with existing customers. In Email Marketing, you can mainly see (4) types.
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Email Newsletters.
Email Newsletters are content about your business’s products (or services). The latest news related to your business’s brand, with your business’s customers. Sending emails to potential customers.
In Email Newsletters, depending on the type of content you will share, you usually send weekly or monthly emails to subscribers.
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Acquisition Emails.
Acquisition Email is email marketing aimed at new audiences in order to acquire new customers. In the acquisition email, interesting offers are usually included.
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Retention Emails.
Retention Email is to increase engagement with existing customers. In order to achieve customer loyalty, Targeted messages are sent with the aim of making customers more satisfied.
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Promotional Emails.
Promotional email is about the brand of your business. It is sent to more people with the aim of increasing brand awareness and sales about products or services. Promotional email includes limited-offers email, subscriber special offer email, product launch email, etc. By using Email Marketing: You can create personalized content. You can create low-cost campaigns. The message can reach the right audience at the right time. In inbound marketing, in order to nurture leads, It can be used to increase conversions. Build a marketing team that doesn’t have to look around.