In order to be more effective in marketing, In order to grow your business and to be able to provide what suits your customers at the right time, you need to use the Marketing Funnel. A Marketing Funnel is something that describes the customer journey, which is the stages that customers go through. From those who have the potential to become your customers, It means the steps you take to notice and purchase your business’s products (Or Services).
By Building A Marketing Funnel:
- Marketing can be more effective.
- Strengthens brand awareness.
It can increase trust with customers. - It helps to improve the marketing strategy.
- We help you to sell more as your business.
- For Marketing Funnel, you can use AIDA Model. AIDA stands for Awareness, Interest, Desire, Action.
In the awareness phase, as potential customers, from the stage where they don’t know about themselves at all, about their business, What does your business do? This is the stage where you start noticing what kind of products (Or Services) your business sells.
In the Interest Phase, it is the stage where potential customers start noticing your business and become interested. At this stage, about your business, They become interested in the services that I provide, and they search for information and evaluate whether or not they meet their needs.
In the Desire Phase, if you are going to buy something, you start thinking about your business, If it meets their needs, it is the stage where they make a decision to purchase. In the final stage, the Action Phase, customers make purchases of products (or) services in their business. The more functioning your marketing funnel is, the more likely you are to transition from inquiries to purchases.
Marketing Guru: Seth Godin says, “Everyone is not your customer.” “He said. Of course. Every business we do is for everyone. Not every product or service we sell is aimed at everyone. Every business needs to have a target customer for every product or service it produces. If your business is aimed at everyone without a specific group, it will be difficult for it to work.
The more accurate the target customer is, The easier it is to develop marketing strategies. The more we can focus on our customers. Today, most businesses believe that the more services they can provide to everyone, the more successful they will be. The more you can go to the niche market, the more successful you become. In order to go to the Niche Market, we need to set a precise and detailed Target Market. Have you set a specific Target Customer for your business? Build a marketing team that doesn’t have to look around.
