Nowadays, as social media becomes a market, In addition to traditional marketing, when they start doing digital marketing, media buying has become an essential condition. Media Buying is the purchase of appropriate advertising space in order to deliver the message context that you want to give to the audience through appropriate media.
It is said that where social media marketing is done today, media buying is easily boosted. Media Buying is including Boosting. It is a broader science. In Media Buying, traditional media such as TV, including radios, Digital channels such as websites, social media, and apps are also included. Among the many ways to buy media, the most common are Direct, Network and Programmatic.
Direct means buying ads directly from a channel or broadcaster. Network means buying and displaying advertising space through platforms on the Demand side and Supply side. Programmatic means using technology to sell digital ads that match the customer profile. It means to buy. The most important factors in Media Buying Are:
- To use the right media.
- To be able to run ads at the right time.
- To target the right audience.
Build a marketing team that doesn’t have to look around.
